PRIDE ST. LOUIS UNVEILS NEW LOGO AND BRAND IDENTITY CELEBRATING THE LGBTQIA+ COMMUNITY

November 17, 2025

ST. LOUIS, MO — Pride St. Louis today announced the launch of its new logo and refreshed brand identity, marking an exciting new chapter for one of the region’s most recognized and celebrated nonprofit organizations. The new design was created with intention and care to reflect every facet of the LGBTQIA+ community while honoring Pride St. Louis’s rich history and deep connection to the St. Louis region.

Developed in collaboration with local LGBTQIA+ designer Eric Hammond of EightOne Creative, the new logo embodies inclusivity, adaptability, and local pride. The refreshed visual identity includes multiple variations highlighting the colors of the transgender, non-binary, asexual, bisexual, pansexual, and intersex communities, ensuring that every member of the LGBTQIA+ family can see themselves represented within the organization’s branding.

“This transformation goes beyond new colors and logos,” said Arthur Nunn, President of Pride St. Louis. “It represents a renewed commitment to visibility, inclusivity, and community. Our refreshed brand celebrates the spirit of Pride in St. Louis, honoring our history while boldly embracing what’s next.”

“We set out to create a logo that everyone in our community can see themselves in, one that reflects the vibrancy and diversity of our region,” said Kyle Klemp, Secretary and Chair of Communications for Pride St. Louis. “By creating multiple iterations of our logo, we’re able to celebrate multiple identities while uniting everyone under one cohesive and inclusive Pride St. Louis.”

In addition to the new visual identity, Pride St. Louis is also launching a redesigned website showcasing the updated look, along with new merchandise featuring our new logo. With this new online store, community members will be able to show their Pride St. Louis spirit. All proceeds will go back to Pride St. Louis to further support its mission.

For more information and to view the new logo, visit pridestl.org or follow Pride St. Louis on social media.

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